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Partnership Playbook
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Commercial
Time to read: 4 min
Partnership Playbook: Visa's NFL return, Arsenal cards and the NHL’s deal run
October 7, 2026
White Premier League flag waving in the wind
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Football
Time to read: 2 min
Premier League inks deal with Fanatics for trading card exclusivity
May 8, 2024
A hand of a Team GB supporter wearing red white and blue sweatband holds a UK flag in front of Olympic Rings.
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Latest News
Time to read: 2 min
Team GB celebrates its roster with Topps partnership
March 13, 2024
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Europe
Time to read: 2 min
Topps partners UEFA and Mourinho for EURO 2024 collectibles
April 7, 2022
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Fan Engagement
Time to read: 2 min
Bundesliga becomes part of fantasy game in Sorare partnership
October 6, 2021
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Manchester City’s ‘irrefutable evidence’ to be revealed in appeal
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
3
CONMEBOL swaps betting ads in Brazilian broadcasts after ban
4
LIV Golf accuses DP World Tour of interference over player ban
5
Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
6
With Infantino in ‘survival’ mode, who will oppose him for FIFA Presidency
7
Deloitte approved falsified Abramovich accounts, BBC finds
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026